Every scientist wants to increase their citation rate, as that helps gain credibility in their field, which in turn helps gain funding for future research. As we mentioned last month, it’s possible to predict future publication impact based on current metrics.
Now, an article published in June this year has found that it’s possible to roughly double citations by publicising your work in the lay press. This would also, presumably, have the effect of educating the broader public about the scientific research being undertaken, which is an undoubted good for both the scientific establishment and society as a whole.
N.B. Thanks to Associate Professor Ian Whittington of the Australian Centre for Evolutionary Biology and Biodiversity for making me aware of this article.