Biodiversity love

blog futerra graphicWe’ve written about the problems associated with getting some action on biodiversity in a previous post, and now Simon Divecha from GreenMode Sustainability has written about a new approach that might make it easier to motivate people with a positive message, rather than try to scare them with a negative one. The essence of the message, encapsulated in this image from sustainability communications agency Futerra, is to emphasise the positive, which is people’s love of nature, rather than the negative, which is the loss of biodiversity, since the negative message can lead to a feeling that the problem is so large and depressing that no-one can do anything.

You can find more information from this page.

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