Learning the dark arts of media communication

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At Biodiversity Revolution we like to examine the impact of our work as well as of our writings, aware that if we’re not careful our words may very well fall on deaf ears.

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In my personal blog this week I look at how my time as Scientist in Residence at both the Australian Financial Review and The Advertiser have helped me garner a deeper understanding of the machine that is ‘the media’, and how we can work with them to help public discourse on the important things we academics and scientists uncover.

Here it is – 9 essentials for getting academic and scientific ideas into the public domain.

Enjoy

Prof Andy Lowe

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